Media Kit 2010/2011
Contact : firstname.lastname@example.org
WHY A MAGAZINE DEDICATED TO LOGISTICS AND SUSTAINMENT ?
CREATE THE FIRST FRENCH-SPEAKING QUARTERLY MAGAZINE IN THIS AREA
A genuine interest, a void to fill
The creation of this new quarterly publication is born out of a double-consideration:
- Support and logistics is a growing and changing field, at a time when many nations are seeking for the best solutions to optimize their armed forces and face new logistics challenges on common theaters of operation, such as Afghanistan.
- The various initiatives and lessons learned in this area tend to remain rather unpublicized beyond national borders precisely at a time when cross-national learning is important for the nations and the companies.
Give the floor to the real players in France and abroad
Even though support and logistics are key to any operational success, they remain largely unexamined or unpublicized: indeed, very few international publications exist in this field, and none in France at the moment. It has therefore seemed useful to have international decision-makers, experts and players on the ground talk about their experience and share their views in this area through targeted interviews and articles.
A sector at the crossroads
The evolution of the battlefield and the merging of the frontline and rear have lead the logisticians to re-assess force protection; new modus operandi are emerging while facing what can be at times contradictory goals: XXIst century logistics must indeed reconcile a dual objective, i.e. ensure the delivery of “the right supply at the right time at the right place” to the troops on the ground on the one hand, minimize the logistics footprint – and its cost – as much as possible.
The same dilemma appears at the onset of the logistics supply chain, support being the connecting tool between the warfighter and his equipment: logistics and sustainment are in many ways at the crossroads of the economic and defense sectors, the civilian and military fields, government-private partnerships, industry and operations.
Seeking the best practical solutions and « success stories »
The goal of the magazine « Soutien, Logistique, Défense » is, on the one hand, to identify and compare innovative solutions and lessons learned being developed or implemented, and, on the other hand, to explore new opportunities in terms of public-private partnerships. The SLD editorial goal is, in particular, to showcase industrial and operational “success stories” which helped to solve specific support or logistics issues and contributed to a positive outcome of missions in the theater.
THE SLD TEAM : A TAILORED APPROACH
The SLD team is, first and foremost, international and has been drawing contributions from France, the United Kingdom, Germany, Denmark, Switzerland, Greece, the United States, Israel; etc. Its core group of participants ensures the production of the magazine and feed content to its two related websites (www.sldmag.com and www.sldinfo.com).
The primary function of each single SLD magazine issue is however to leave the floor to a wide range of contributors displaying their differences and/or complementarity either because of their geographic origin or because of their position within the logistics and sustainment communities. Each issue will therefore have a tailored list of writers or interviewees depending on the topics being addressed.
A subscription form is available at the end of the magazine and can also be downloaded directly from the website (www.sldmag.com). In addition, it is possible to freely access or purchase the articles once published.
Each issue costs 8 euros (Tax non included) and the yearly subscription is 30 euros (tax non included) : the next two issues for 2010 are available for 15 euros (tax non included).
For information, contact:
- email : email@example.com
- phone : + 33 9 75 01 48 / + 1 703 820 1669
- address SLD : 4 rue Rémusat – 75016 Paris – France // P.O. Box 6877 – Arlington, Virginia 22206 – USA
For information on our rates, please contact us at: firstname.lastname@example.org
WHY A BILINGUAL WEBSITE CALLED « SECOND LINE OF DEFENSE » ?
CONNECTING THE DOTS BETWEEN THE FIRST AND THE SECOND LINE OF DEFENSE : TRACKING READINESS
The growth of digital media makes it unconceivable to create a new publication without a complementary digital support: hence the idea, in addition to a simple “window site” has been to create a broader international website providing “second line of defense” background strategic and military information: www.sldinfo.com is indeed not a news site, but intends to contribute to the analysis of current or past events by focusing on complementary aspects and providing a variety of resources to the researcher, decision-maker or journalist.
These resources are interviews, experts analysis, mini-folders aimed at highlighting other links, background information articles, pictures, slideshows, videos, etc. The content of the website is bilingual (but refers from time to time to other languages’ original material): some of the postings are available in both languages (a translation service is also proposed), but the English and French interfaces are intentionally different to suit best each culture and interests:
♦ On the English side, the approach is to start from the field and try to assess both the concepts and the equipment which appear successful and seem to match the armed forces requirements and expectations, then go backward to see how they were actually initiated and implemented. The various factors influencing forces and materiel readiness are hence examined throughout five main “Issues & Trends” categories:
- logs & sustainment
- Con Ops
- connectivity and security
- policy dynamics.
Since it was launched in mid-October 2009, the website has spontaneously become a magnet for renown international experts and officials from very different backgrounds (military; diplomats; economists; financial analysts; rocket scientists; engineers; journalists; etc) who wish to contribute: hence the creation of a special section called “Outlook”, which encompasses so far:
- History and Lessons Learned
- a weekly Cyperpoints Column
- Outlook for the Future
♦ On the French side (launched three months later in mid-February 2010), the same issues are covered, but under a more generic approach, i.e.: Men, Means and Missions. Like the magazine, these issues deal with support, operational logistics and defense, but are sometimes addressed in a broader sense.
Two free newsletters are being dispatched (SLD Weekly Update for the English-speaking readers; SLD Info for the French-speaking ones): these two one-pagers list the new content being posted on a regular basis (weekly on the English side ; 2 to 3 times a month on the French side). The two sites hence function as periodic “news magazines” with some overlap of content but largely targeted to each specific linguistic and cultural audience.
WHO SURFS ON SLDINFO ?
Because of its bilingual nature, the readership drawn by SLDinfo.com is international: indeed, usage statistics show that more than a hundred different nationalities made a connexion, with India in second position (the first ten countries are the US, India, France, Canada, the Philippines, the UK, Germany, Thailand, Turkey and Pakistan).
Since its launch, the site has been already attracting 9,000 to 10,000 visits a month (between 300 and 500 visit a day on average).
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